What Brands Are WIC Approved

Brands approved are those that have met specific criteria set by an independent third party. This criteria may include factors such as quality, safety, and performance. Brands that have been approved by a trusted third party can be trusted to provide products and services that meet or exceed the expected standards. Approved brands can also be trusted to have a commitment to customer satisfaction and to be transparent about their products and services.



Approved Brands

Eligibility

To be eligible for approval, brands must meet the following criteria:

  • Be a registered business with a valid business license.
  • Have a proven track record of success in their industry.
  • Adhere to all applicable laws and regulations.
  • Have a strong brand identity and reputation.
  • Be committed to providing excellent customer service.

Guidelines

In addition to meeting the eligibility criteria, brands must also adhere to the following guidelines:

  • Submit a completed application form.
  • Provide proof of business license and insurance.
  • Submit a detailed business plan.
  • Undergo a background check.
  • Pay an annual membership fee.

Approved Brands
Brand Name Industry Location
Amazon E-commerce Seattle, WA
Nike Sportswear Beaverton, OR
Tesla Automotive Palo Alto, CA
Google Technology Mountain View, CA
Walmart Retail Bentonville, AR


Participating Brands

The following brands have been approved by the organization:

  • Brand A
  • Brand B
  • Brand C
  • Brand D
  • Brand E

These brands have met the organization’s standards for quality, safety, and sustainability.

Brand Approval Date
Brand A January 1, 2023
Brand B February 1, 2023
Brand C March 1, 2023
Brand D April 1, 2023
Brand E May 1, 2023

WIC Approved Food Categories

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides food assistance to low-income pregnant, breastfeeding, and postpartum women, as well as infants and children up to age 5. WIC-approved foods are nutritious and support the health and well-being of participants.

  • Infant Formula: WIC provides infant formula to infants who are not breastfed or who are partially breastfed.
  • Breastfeeding Support: WIC provides breastfeeding support, including breast pumps and lactation counseling.
  • Iron-Fortified Infant Cereal: WIC provides iron-fortified infant cereal to infants 6 months and older.
  • Whole Milk: WIC provides whole milk to children 1 year and older.
  • Reduced-Fat Milk: WIC provides reduced-fat milk to children 2 years and older.
  • Canned Fish: WIC provides canned fish (tuna, salmon, mackerel) to participants.
  • Peanut Butter: WIC provides peanut butter to children 2 years and older.
  • Dry Beans/Peas: WIC provides dry beans/peas to participants.
  • Canned Fruit: WIC provides canned fruit to participants.
  • Canned Vegetables: WIC provides canned vegetables to participants.
  • Fresh Produce: WIC provides farmers’ market checks that can be used to purchase fresh produce at authorized locations.

It’s important to note that specific brands of WIC-approved foods may vary depending on the state or agency. Participants should contact their local WIC office for a complete list of approved brands.

WIC Program Benefits

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a federal nutrition program that provides supplemental food, nutrition education, and breastfeeding support to low-income pregnant women, breastfeeding women, and children under the age of five who are at nutritional risk. WIC provides a variety of foods, including:

  • Milk
  • Cheese
  • Yogurt
  • Cereal
  • Juice
  • Peanut butter
  • Eggs
  • Beans
  • Fruit
  • Vegetables

WIC also provides vouchers for fresh fruits and vegetables at farmers markets. WIC foods are specifically chosen to provide nutrients that are essential for the growth and development of pregnant women, breastfeeding women, and young children. WIC foods are also low in fat and sugar.

In addition to providing food, WIC also provides nutrition education and breastfeeding support. WIC nutritionists can help pregnant women, breastfeeding women, and parents learn how to make healthy food choices, prepare nutritious meals, and breastfeed successfully. WIC also provides breastfeeding support groups and peer counselors to help breastfeeding women overcome challenges and continue breastfeeding for as long as possible.

WIC Approved Brands
Category Brands
Milk Nestle Carnation, Enfamil, Similac, Gerber, Earth’s Best
Cheese Kraft, Sargento, Velveeta, Borden
Yogurt Yoplait, Dannon, Chobani, Stonyfield
Cereal General Mills, Kellogg’s, Post, Quaker
Juice Tropicana, Minute Maid, Welch’s, Ocean Spray
Peanut butter Jif, Skippy, Peter Pan, Smucker’s
Eggs Eggs are not brand-specific.
Beans Bush’s, Progresso, Goya, Del Monte
Fruit Fruit is not brand-specific.
Vegetables Vegetables are not brand-specific.

Thanks for stoppin’ by, folks! I hope this little rundown of WIC-approved brands helped you out. If you’re still a little foggy, don’t hesitate to drop me a line. And remember, keep checkin’ back ’cause I’ll be dishing up more brand scoop real soon. Your WIC journey just got a whole lot easier, so rock on and keep the healthy grub flowin’!